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When it comes to shopping, consumers are increasingly accustomed to ordering products online. Now, with delivery often possible the same day and the convenience of online shopping being superior, many retailers are evaluating whether retail in "physical" stores still serves its intended purpose.

Nevertheless, retail experiences that combine both physical locations and online platforms exist in many industries. Moreover, a number of businesses that initially launched only online have opted to open physical retail locations, allowing them to personalize each customer's experience, bringing new sales opportunities with every visitor.

It's true that purchasing products online can be very convenient and much better than tirelessly running from one store to another. However, in our case, when you are looking for a new wig, it would be wise not to neglect in-store shopping – especially if you are a "beginner" and buying your first wig or hair extension. Buying wigs in-store vs. online has many pros and cons, so you might wonder: is it better to buy it online or in a specialized store?

Wigs and extensions: only online, or also in stores?

Online, there are so many wig options that it can become overwhelming. Shopping in-store gives you access to wig experts who can help guide you to the right product. Here are some of the major benefits of buying extensions, wigs, tables, and hair accessories from "physical" stores:

Testing products in person

By giving customers the chance to try products, feel textures, and test colors, they will benefit from experiences that online shopping does not allow. Nothing compares to falling in love with the vibrant color of a wig or the feel of a hair extension in your hands, and unfortunately, online shopping only allows this after the purchase has been made. In-person shopping is an experience many people love; browsing online simply does not offer the same opportunities to truly connect with an item before buying it.

• Buying wigs in-store allows you to try on multiple wigs in one session before deciding on a wig.
• The wig experts in the store can accurately measure your head to provide you with the correct measurements for the wig or hairpiece you want.
• The wig experts in the store can tell you the best hairstyle for your face shape.
• If you are looking for a wig that has a color similar to your natural hair, the wig experts in the store can easily help you find the closest match.

Easy dialogue

Of course, online messages and customer chat agents are excellent resources when shopping online, but customers can bypass these cumbersome processes and ask employees questions while they are in the store when visiting physical locations. Face-to-face interaction offers a seamless user experience, reduces customer frustration when a product does not meet expectations, and helps them feel supported by the store itself.

Instant satisfaction

People want to enter a store, find the product they were looking for, and leave with it immediately. Having to wait a few days for delivery can be frustrating and time-consuming, so many customers will instead opt for an in-person experience.

Relationship building

Investing in physical retail locations is an effective way to build relationships with customers. Employees who help customers find a wig to wear to an event or who offer advice on choosing an extension will be remembered and will likely be one of the reasons they return to the store. Also, the simplicity of direct shopping gives a break to customers who have been looking for a certain product or who struggle to decide what they want.

Easier selling

If employees know that a certain care product works very well with a certain type of extension, they will immediately inform the customer. After all, it is not common for her to know this kind of information. In the case of online shopping, there is no opportunity to recommend additional, complementary products, which makes product pairing extremely difficult.

Shopping for wigs in-store vs. online each has its own advantages and disadvantages; you just need to find the right solution for you. If you are buying your first wig, it will be a better shopping experience for you to shop for wigs in stores. If you have bought several wigs and want to try the experience of buying wigs online, just make sure you research the retailer before purchasing anything.

Discover the four Belher stores!

When trying to figure out what type of product suits your hair loss or styling needs, the most important step is a consultation with a professional. Many wig stores offer consultations that can be either free or paid. An advantage of talking to an expert in person is that you can see a range of displayed products and have the opportunity for a practical trial, where you can try the respective products.

Fortunately, in the case of Belher, the only physical and online store for 100% natural Remy hair extensions and wigs in Romania, consultations are available both in-store and online. In the four physical stores we have, two in Bucharest and one each in Cluj and Constanta, we offer free consultations, during which one of our hair experts will guide you towards the perfect style and color, answer any questions you may have about installing your new hair, and educate you on proper care and styling. Also, we will recommend essential care products and accessories while you shop, because we want you to achieve the most natural look for your hair for as long as possible.

In the Belher concept, physical stores are connected with Beauty Bar activities, where maintenance and application services are offered for the products sold: wigs and extensions made from 100% natural hair, synthetic fiber ponytails, hair braids, glitter strands, attachable bangs, hair elastics, VIP wigs and more, keratin extensions, microring, nanoring, i-stick, cutting, coloring, styling. Thus, inside the store, clients can request wig and extension installation, coloring, styling, Botox treatments for hair, as well as Olaplex. Moreover, all Belher stores provide services dedicated to future brides and personalized packages according to your needs: styling, make-up, renting extensions and statement hair accessories.

And last but not least, Belher provides specialized staff inside the stores who understand your needs, come to meet you, and guide you towards the right choice according to your needs and preferences. Choose Belher for a truly special beauty experience and take advantage of our knowledge and experience in hair extensions, wigs, and professional styling products. Whether you are in Bucharest, Constanta, or Cluj Napoca, Belher is here to help you feel more confident and more beautiful than ever!

Contact us for more details:

• Pache Protopopescu, no.6, Bucharest – 0722.466.444

Located in the heart of the capital, this elegant and well-arranged space is a paradise for beauty lovers. Here, customers can explore the wide range of hair extensions, wigs, and styling products, and the professional hairstylists on the team are always ready to offer advice and answer questions.

• Baneasa Shopping City, 1st Floor, Bucharest – 0722.131.638

Baneasa Shopping Center hosts another Belher location, offering easy access to superior quality beauty products and services. Here, customers can consult experienced stylists to find the right extensions or wigs and choose from a wide range of hair accessories.

• Iulius Mall, ground floor, Cluj-Napoca – 0738.889.141

Iulius Mall in Cluj Napoca houses the third Belher location, bringing beauty to the highest level in the heart of Transylvania. This store offers the same wide range of premium quality beauty products, along with professional styling services. It is the perfect place to explore the latest beauty trends and to get a fresh new look.

• City Park Mall, ground floor, Constanta – 0727.724.740

City Park Mall Constanta hosts the fourth Belher location, where customers can experience a truly exceptional shopping experience. The spacious and bright area is perfect for exploring the diverse range of beauty products, and the hairstylists on the team are always ready to offer personalized advice and consultation