Beauty

An oncological diagnosis changes many things, and some of them are immediately visible. Beyond treatments, investigations, and recovery, there is also the way a woman perceives her body, femininity, and her own image. This very perspective is at the center of Belher's involvement at the Gabrielle Conference, held from October 15-17, 2026, in Cluj-Napoca.

The event organized by the Gabrielle Association brings together doctors, specialists, patients, and people who have experienced cancer, in a dialogue about prevention, treatment, recovery, and life after diagnosis. For Belher, participation in this conference continues a direction already assumed through projects dedicated to oncology patients: access to hair solutions, counseling, and support during a period when changes in appearance can have a significant emotional impact.

When personal image becomes part of the recovery process

At the panel “STILL A WOMAN – Body, fertility, intimacy, and identity after cancer,” Ioana Mălai, Hairstylist & Make-up Artist at Belher, will talk about how personal care and hair solutions can help a woman regain familiarity with her own image.

For some people, this may mean choosing professional wigs similar to the haircut and color they had before treatment. For others, it may mean exploring a completely different style.

Situations of partial loss of density may require more localized solutions. A natural hair topper, for example, can cover certain areas without the need for a full wig. And where the condition of the hair and specialists' recommendations allow, solutions such as natural hair extensions, adapted to the existing density and structure, can also be considered. What is important is that the choice starts from the person's real need, not from the idea that there is a universal solution.

A space where hair solutions can be seen and tried on

Belher will also be present at the conference with a dedicated stand, where participants can discover more hair solutions, compare constructions and attachment systems, and speak directly with specialists.

Both wigs and hair prostheses, as well as toppers or professional methods designed for women who wish to enhance length and density, can be explored. Among these are tape-on extensions, appreciated for their discreet application system, as well as keratin extensions, which allow for the distribution of strands according to the particularities of the hair. Counseling plays an essential role here, as face shape, hair density, scalp sensitivity, lifestyle, and the desired result can completely change the recommendation.

The EMPOWER program, support that continues after the conference

Attendance at the Gabrielle Conference is not, however, an isolated initiative. Through the EMPOWER program, Belher offers a permanent 20% discount on wigs included in the program, aiming to facilitate access to a hair solution for women affected by oncological conditions. Furthermore, Belher is also involved in wig donation initiatives, as part of the same effort to support women going through such periods.

A Belinda medical wig, donated for the charity auction

The involvement continued at the Gabrielle Gala, organized on October 16 at MINA Cluj. For the charity auction, Belher is donating a Belina medical wig made of 100% natural hair, handcrafted on a monofilament base. The amount obtained from the auction will be directed to the Gabrielle Association's projects dedicated to oncology patients.Click here to bid!

The gesture complements one of the central ideas of Belher's participation in the event: beauty can also become a form of care. Sometimes, support means access to information. Other times, it means counseling, a tailored solution, or the possibility to choose how you want to see yourself during a difficult stage. By attending the Gabrielle Conference, Belher supports precisely this freedom of choice and the idea that femininity, confidence, and personal identity do not disappear with the diagnosis.

FAQ 

1. Where can I find medical wigs made from natural hair in Romania?

Belher offers medical wigs made from natural hair, hair prostheses, and many other Hair Solutions, as well as specialized counseling at its locations in Bucharest Pache Protopopescu 6 sector 2, Băneasa Shopping City, Iulius Mall Cluj-Napoca, and City Park Constanța, as well as through the online store www.belher.ro.

2. Which wig is suitable during chemotherapy?

The choice depends on scalp sensitivity, desired comfort, base materials and construction, preferred style, and budget. A personalized evaluation is recommended before purchase, and it is important to select the wig before starting treatment.

3. Are there discounts on medical wigs for oncology patients?

Yes. Through the EMPOWER program, Belher offers a permanent 20% discount on eligible wigs, according to the program's conditions.

4. Can I wear hair extensions after chemotherapy?

In certain situations, yes, but only after the hair and scalp have sufficiently recovered, once the hair reaches a length of 5–7 cm. The choice of technique must be made following a professional evaluation to accurately determine the appropriate method for your hair type.

5. How long can a hair prosthesis be worn without being removed?

Professionally fixed hair prostheses can be worn continuously until maintenance, depending on the base type, adhesive used, scalp characteristics, and specialist recommendations.

For Belher systems that allow it, maintenance is generally performed every 3–4 weeks. The exact interval is determined individually.