Beauty

The month of October brings breast cancer prevention, screening, and the importance of medical check-ups to the forefront. But the experience of a woman going through an oncological diagnosis is not limited to tests, treatment, and recovery. There are also the changes that occur in the relationship with one's own body, with personal image, and with the way one sees oneself after a difficult period.

On October 30, 2026, at 6:30 PM, the ARCUB - Gabroveni Main Hall in Bucharest will host the event “The Art of Being There,” a meeting that brings together medicine, psychology, nutrition, beauty, and the personal experiences of women who have gone through cancer. The event is moderated by Ștefana Samfira, actress, director, and president of the Act.or.Art Foundation, and registration is done through the form on the Belher website.

Why prevention must remain an ongoing conversation

The first panel, “Women's Health and the Importance of Timely Screening,” emphasizes regular check-ups, early identification of problems, and access to accurate medical information. Alongside Ștefana Samfira, participants will include Dr. Alexandra Hoza, oncologist, Dr. Daciana Toma, family physician and vice president of the National Society of Family Medicine, psychologist Daniela Dumitru, and nutritionist Raluca Bârzu.

The discussions will address both the medical aspect and lifestyle changes, emotional challenges, and questions that arise after a diagnosis. Such a dialogue is important precisely because prevention should not remain tied only to the month of October; rather, attention to health, recommended check-ups, and regular discussions with the doctor are things that must be integrated into every woman's routine.

The relationship with one's own identity also changes.

The second panel, “Femininity, Identity, and the Female Body,” shifts the discussion to an area that is often less talked about. Oncological treatments can bring visible changes to the body, and hair loss can have a significant emotional impact. For many women, hair is tied to style, femininity, and the image they have been accustomed to for years.

This discussion features Sabina Stoica, founder of Belher and specialist in wigs and extensions, Maria Păuna, beauty specialist, and Mihaela Mîndreci, coordinator of emotional support groups for patients.

From Belher's perspective, hair solutions can become part of the process of reconnecting with one's own image. For some women, this may mean a medical wig made from natural hair, chosen to faithfully reproduce their previous hairstyle. For others, it may be about toppers, hair prostheses, or solutions adapted to the hair regeneration period. What matters is that the choice starts from the real needs of each person and from how she wants to look and feel.

Belher and access to hair solutions for oncology patients

Belher's involvement in the event continues a direction already present in the brand's activity. Through the EMPOWER program, women facing oncological conditions have access to dedicated discounts for medical wigs, along with personalized counseling to choose a suitable solution.

The "Donate a Wig" initiative complements this effort by collecting wigs made from natural hair or synthetic fiber, which can reach people who need them but cannot afford such a purchase. For Belher, the aesthetic component is only part of the equation; just as important are comfort, wig construction, adaptation to the scalp, and a woman's freedom to choose a look similar to her previous one or a completely different one.

Personal stories complement the medical discussion

The final part of the event will be dedicated to personal experiences and how women rebuild their routines, confidence, and lives after a diagnosis. The discussion will feature Eugenia Șerban, actress and founding president of the Ambassadors of Health Hope organization, and Mihaela Stanca, general producer of the Avangardia Theater. The evening will also include an artistic moment with a piano performance by Sasha Samfira.

Through all these perspectives, "Art of Being There" proposes a more comprehensive approach to women's health. Prevention remains essential, but recovery, the relationship with one's own body, and the freedom to rebuild your image at your own pace are just as important!

FAQ – Frequently Asked Questions about the "Art of Being There" event

1. What is the "Art of Being There" event?

“The Art of Being There” is an event dedicated to women's health, breast cancer prevention, screening, femininity, and emotional support. The event brings together doctors, psychologists, nutrition and beauty specialists, along with women who have experienced an oncological diagnosis.

2. When and where does the event “The Art of Being There” take place?

The event takes place on Friday, October 30, 2026, starting at 6:30 PM, at Sala Mare ARCUB – Gabroveni, Bucharest.

3. How can I register for the event?

Participation is done by completing the registration form available on the official website Belher.ro. Registration allows the organizers to manage participation in the event.

4. Who is the event “The Art of Being There” for?

The event is addressed to all women interested in breast cancer prevention and women's health, to those who are going through or have gone through an oncological diagnosis, their families and loved ones, as well as to those who wish to understand how they can offer emotional and practical support.

5. What topics will be addressed during the event?

The discussions are organized around three main topics: breast cancer prevention and screening, femininity and women's identity during and after oncological treatments, as well as the personal experiences of women who have gone through cancer. Participants will receive information about medical check-ups, nutrition, emotional health, and solutions for image changes associated with treatments.

6. Who are the speakers at the event “The Art of Being There”?

Among the guests are Dr. Alexandra Hoza, oncologist, Dr. Daciana Toma, family physician, psychologist Daniela Dumitru, nutritionist Raluca Bârzu, Sabina Stoica, founder of Belher, Maria Păuna, beauty specialist, and Mihaela Mîndreci, coordinator of emotional support groups. The event is moderated by Ștefana Samfira and includes the special participation of actress Eugenia Șerban and Mihaela Stanca.

7. Why is breast cancer screening important?

Screening can help identify breast cancer at early stages, including before symptoms appear. The recommended check-ups depend on age, family history, and individual risk factors. During the event, specialists will discuss the importance of medical consultations and timely investigations.

8. How can oncological treatment affect a woman's image and femininity?

Oncological treatments can cause physical changes, including temporary hair loss, which can affect self-confidence and one's relationship with their own image. Psychological support, personalized counseling, and access to tailored hair solutions can help some women feel more comfortable during this period.

9. What solutions does Belher offer to women facing hair loss following oncological treatments?

Belher offers medical wigs made from natural hair, wigs made from special fiber, hair prostheses, and toppers, along with personalized counseling. The solutions are chosen based on scalp sensitivity, degree of hair loss, comfort, and aesthetic preferences. During the hair regrowth period, specialists can recommend options tailored to each stage.

10. What is the EMPOWER by Belher program?

EMPOWER is a Belher initiative dedicated to people facing oncological conditions or alopecia. Through this program, beneficiaries can access special discounts for medical wigs and professional counseling, making the choice of a hair solution more accessible and tailored to individual needs.

11. How can I support women who are going through an oncological diagnosis?

Support can begin with listening, empathy, and respecting the needs of the affected person. Initiatives such as “Donate a Wig” from Belher offer the opportunity to contribute concretely, by donating natural or synthetic hair wigs that can be given to those who need them.

12. Why is Belher participating in the "The Art of Being There" event?

Belher's participation reflects the brand's commitment to supporting women who undergo changes in their personal image following oncological treatments. Through Sabina Stoica's expertise in hair solutions, support programs, and personalized counseling, Belher aims to contribute to a conversation about femininity, confidence, and every woman's freedom to