Beauty

Sometimes, a beauty trend is born from the right combination of atmosphere, people, and a look you immediately start to imagine in your own routine. That was Matcha Waves, the event organized on October 11 by Belher, together with Mtcha Lab and Lili Sandu, during one of the last weekends with summer temperatures this year.

At Mtcha Lab in Piața Amzei, matcha, hairstyling, and the energy of a relaxed Sunday came together in an experience built around a new seasonal look: Signature Fall Waves. Here too, Belher presented the new collection of Professional Triple Wave Curling Irons, created for those wide and uniform waves that have already become one of the key trends of autumn.

Signature Fall Waves: more texture, less rigidity

Autumn 2026 leaves behind highly controlled hairstyles and brings to the forefront hair with movement, texture, and volume. Signature Fall Waves starts right here: well-defined waves, but loose enough for the result to appear natural.

It is the kind of hairstyle that works just as well with an oversized sweater and a pair of jeans, but can easily be transformed into an evening look. The secret lies in the hair texture, which gains volume without appearing heavy, and in the waves that provide structure even to a very simple outfit.

The new Belher Triple Wave Curling Iron collection was launched precisely around this idea. The shape of the device allows for uniform waves to be created in a short time, so the look can be recreated at home without a complicated styling technique.

The Wave Bar: the place where the trend could be tested

At Matcha Waves, the launch was more than just a product presentation. Participants could see firsthand how the new curling irons work in action and experienced the look at The Wave Bar by Belher, the hairstyling space created especially for the event.

Here, Signature Fall Waves took shape on different hair lengths and textures, demonstrating just how versatile such styling can be. The result could be more relaxed, with wide and airy waves, or more defined, for a sophisticated effect. The experience thus turned the launch into a moment where the product, technique, and final result could be discovered together.

When the beauty ritual meets the matcha ritual

The collaboration with Mtcha Lab and Lili Sandu built the event around the small rituals that make an ordinary day more pleasant. The hairstyling was complemented by The Wave Matcha by Mtcha Lab x Belher, a drink created especially for this gathering.

The concept “Where matcha, waves & fall favorites come together” connected the two worlds without turning the experience into a simple launch. Matcha became part of the event atmosphere.

The event, and the hairstyle, a way to enter the new season with a different look. Added to this was the Fortune Wave Wheel. The first 100 customers who ordered The Wave Matcha could spin the wheel and win prizes prepared for the event, adding a playful component to the entire experience.

Waves that last even after the event

Matcha Waves concluded after a sunny October Sunday, but Signature Fall Waves is the kind of look that can go far beyond a single weekend. The waves can be worn loose during the day, more defined at an event, or combined with volume at the roots for a hairstyle with greater presence. It is precisely this flexibility that makes them suitable for the cold season, when hair texture can become the element that completely transforms an outfit.

With the new collection of Professional Triple Wave Curling Irons, Belher brings this type of styling from the realm of inspiration directly into the home routine. And if autumn 2026 already has a signature hairstyle, Signature Fall Waves is very likely to be one of the looks we will see again and again!

About Belher

Founded in 2012, Belher is a Romanian brand specializing in natural hair extensions, wigs, professional styling devices, and hairstyling services. With an online presence through www.belher.ro and physical locations in Bucharest, Cluj-Napoca, and Constanța, the brand promotes innovation, quality, and personalized beauty experiences.

Website: www.belher.ro

Matcha Waves by Mtcha Lab × Belher